I'm Gayathri Unnithan: MBA Finance (ongoing), with 11 months as a Performance
Analyst, building real, formula-driven financial systems: a complete accounting cycle, a five-year
equity analysis of Infosys, an FP&A variance pack, and an AR collections engine.
Every figure traces back to a cell.
Books that balance. Reports that explain why. And nothing mysterious buried in the footnote.
Reconciliation enjoyerA trial balance that doesn't tie ruins my dayFiled before the deadline. Every single month.Chases 90-day overdue invoices. Relentlessly.
Where these skills came from: budgets, reconciliations, invoicing, TDS (withholding tax) and GST handled
for real, every month, across three business accounts.
Performance Analyst
Levelupforwomenn · Gurugram, India
11 monthsOct 2025 – Sep 2026
Scaled monthly marketing budgets from ₹9.6 lakh to ₹20 lakh (≈ $10k → $21k) (up 108%) while holding
4.0× ROAS, driving up to ₹80 lakh (≈ $83k) in monthly sales.
Analysed sales and revenue records of up to ₹3 crore (≈ $313k) across 3 business accounts,
reporting performance daily to support decisions.
Ran monthly bank reconciliations, invoice processing and payment initiation across
all 3 accounts, keeping records accurate and audit-ready.
Computed monthly TDS deductions and GST liabilities and coordinated with accountants
to keep every filing on time.
Daily tools Google Sheets · Trackocity · Meta Business Manager · Excel
USD figures converted at ≈ ₹96 = $1 (Sep 2026), for international readers.
Selected work
Four workbooks. One finance toolkit.
Each project is a working Excel system, not a screenshot: statements recalculate from raw
entries, checks prove they balance, and every assumption is documented on the Overview sheet.
FY26 net margin · ROCE · D/E16.50% · 42.84% · 0.00
Project 02 · Financial analysis
Five years of Infosys, analysed.
Real consolidated data (FY2022–FY2026), sourced and cited on the Overview sheet. Common-size
statements, YoY growth, CAGR, profitability and coverage ratios, plus ten written insights
that name the strengths and the watch-outs, including the ₹1,289 Cr exceptional item
in FY2026 that most summaries quietly bury.
Revenue ₹130m → ₹134m (≈ $1.35m → $1.39m)
EBITDA ₹15.6m → ₹14.9m (≈ $163k → $155k)
Marketing overspend of 14.6% without revenue follow-through: the story the dashboard tells.
Project 03 · FP&A
Budget vs actual: with a story.
A full-year variance pack for Nova Retail: 12 months × revenue, COGS and six departments,
with rupee and percentage variances, favourable/unfavourable logic and green/red conditional
formatting, all driven by 273 cross-sheet formulas. One coherent narrative: revenue ahead of
budget, EBITDA behind it, and exactly why.
Outstanding by aging bucket: INR (₹) as of 31-Aug-2026
Current878,600
1–30 days436,560
31–60 days543,820
61–90 days441,400
90+ days800,140
Total outstanding · 71.7% overdue₹3,100,520 ≈ $32k
Provision (policy 0–50%) → net receivable₹586,630 → ₹2,513,890
DSOS50.8 days
Project 04 · Receivables
Who owes us, and how late.
Tracks who has paid and who hasn't. Seventy sample invoices sort themselves into five age
groups, flag the late ones, and show at a glance who to chase first.
617 formulas70 invoices5 aging buckets7 sheetsBuckets tie ✓
Not tool logos: working habits. Each one is demonstrated inside the workbooks above,
with the actual cells that prove it.
Books that balance
Journal → ledger → trial balance → statements, with GST input/output tracked and
reconciliation checks wired into every stage.
Trial balance Dr − Cr0 ✓
Assets − (L + E)0 ✓
GST output − input₹1,81,800
Analysis you can cite
Common-size, growth and ratio work grounded in named sources, with limitations
and exceptional items disclosed rather than smoothed over.
Source 1smart-investing.in
Source 2stockscans.in
FY26 exceptional item−₹1,289 Cr
Reporting that explains why
Variance packs with fav/unfav conventions and dashboards that land one clear story
instead of a wall of numbers.
Revenue vs budget+2.9%
Marketing overspend+14.6%
EBITDA vs budget−4.5%
Services
Finance support, scoped for small teams.
The four engagements below map directly to the four portfolio workbooks: same process,
same checks, your numbers instead of dummy data. Delivered remotely for businesses
anywhere, with working hours that overlap the UK, EU and US East mornings.
01
Monthly bookkeeping & GST
Double-entry records maintained through the month, closing into a trial balance,
P&L and balance sheet you can hand to your accountant (CA/CPA).
Multi-year common-size and ratio analysis of your filings or a competitor set,
with a written read on what the numbers mean.
Deliverable: analysis workbook + insights memo
03
Budget-vs-actual MIS
Monthly variance reporting against budget with favourable/unfavourable logic
and a one-page dashboard for management.
Deliverable: variance pack + KPI dashboard
04
Receivables & collections
Invoice aging, provisioning, risk tiers and a prioritised chase list, so
overdue balances stop becoming bad debts.
Deliverable: aging report + collections worklist
Let's talk
Clean books. Clear decisions.
Hiring for a finance or accounting role, or need a bookkeeper for your business,
wherever it's based?
The workbooks are one click away: open them, change a cell, watch it recalculate.